Melinda French Gates: What nonprofits can learn from Coca-Cola

At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants -- and can get -- a Coke. Why shouldn't this work for condoms, sanitation, vaccinations too?

Watch this video:
http://www.ted.com/talks/melinda_french_gates_what_nonprofits_can_learn_from_coca_cola.html